ZÜCA

Laura Udall was a dedicated and concerned mother of three young children. Her daughter Rachel was only ten when she started having severe back pain from carrying heavy books to school. As a young teenager, Rachel was diagnosed with 30 degree curvature spinal scoliosis. Laura knew if her daughter was having such issues with her school books, there must be thousands of students with the same problem. Laura went direct to the source and asked students what they wanted in a school book bag. She enlisted her engineer husband, Nick, to create a carry-all that would spare their young daughter's back and incorporate many of the design ideas requested by the students. Like every great Silicon Valley company Nick headed to the garage where he designed and built the company's flagship product, the ZÜCA Sport.

Founded in 2004, tackling chronic back pain and promoting healthy living, ZÜCA was applauded by parents everywhere. And now? An entire ZÜCA family is rolling confidently through the world. Some haul sports gear. Some provide seats for weary business travelers. Some jump curbs just for kicks. Regardless, the ZÜCA story is a happy one. And only just beginning.